Biography Martha Tilaar - Entrepreneur Success Cosmetics

Biography Martha Tilaar - Entrepreneur Success Cosmetics - Martha Tilaar born in Kebumen, Central Java, 4 September 1937, he was a leading entrepreneur by the name Cosmetics trademark Sariayu Martha Tilaar. HAR Tilaar He married and had four children, Bryan Emil Tilaar, Pinkan Tilaar, Wulan Tilaar, Kilala Tilaar. grandmother of several grandchildren, was a woman who did not give up. When others say it's impossible, he still tried. The important thing is not to see the amount of obstacles in front of us, but how we solve problems. Incidentally, her husband had the opportunity to study abroad. He also took the beauty college and graduated from the Academy of Beauty Culture, Bloomington, Indiana, USA.

I graduated from the academy beauty Martha soon open a beauty salon practice in Uncle Sam's country. He made such a simple brochure flyers, promoting salon services. Various promotional efforts do like go to college campuses, into the homes of former professor to make up his wife. Similarly, the Indonesian students, or mothers who followed her husband overseas assignment. Returning to his homeland, he opened a small salon simple father's garage, measuring 6 x 4 meters in 1970, he continues to develop his salon, by distributing flyers around the neighborhood, salon pampers its visitors and invites them to talk conversation, to get closer emotionally. With proximity, visitors to feel at home and become regulars salon. Soon, two years later in 1972 he opened a second salon in the Wine Road No.. 3 Cipete, Kebayoran Baru, South Jakarta, he started using a new trademark Sariayu Martha Tilaar.

Martha also tirelessly continues to explore the natural wealth of Indonesia for salon products. The goal, is that Indonesian women and keayuannya maintained beauty. Marta Tilaar never met the woman with the children while carrying two children. His face looked old, worn and wrinkled. I think he was already entering a period of 40 years. Apparently, not yet twenty-five. Due to the heavy burden of life and never keep beauty, she looks much older than her actual age. Stepping In 1977 Martha Tilaar explore cooperation with Theresia Harsini Setiady, of PT Kalbe Farma. They agreed to create cosmetics and herbal medicine company, named PT Martina Berto, and Martha Tilaar Sariayu launched as the first product. Followed later by opening the first cosmetics factory in Jalan Pulo Ayang, Pulogadung indsutri region, eastern Jakarta was inaugurated by Mrs. Nelly Adam Malik, wife of then Vice President Adam Malik.

By 1983 Martha Tilaar established PT Sari Ayu Indonesia, specifically as a distributor of cosmetic products Sariayu Martha Tilaar. In 1986 Martha Tilaar opened a second plant, this time at Jalan Pulokambing II / 1, still in the same area that time Pulogadung Industrial Zone was inaugurated by Mrs. Umar Karlinah Wirahadikusumah, wife of Vice President Omar Wirahadikusumah. Martha Tilaar growing business, by acquiring a number of companies until he and his family have complete PT Martina Berto. Simultaneously it was performed in consolidated companies merged into Martha Tilaar Group. Subsidiaries Martha Tilaar Group comprises PT Martina Berto and PT Tiara Permata Sari (a manufacturer and marketer of products Sariayu Martha Tilaar, Biokos Martha Tilaar, Bella Martha Tilaar, Berto Martha Tilaar, Aromatic Oil Of Java Martha Tilaar, Dewi Sri Spa Martha Tilaar, Jamu Garden Martha Tilaar).

Martha Tilaar very keen in seeing and capturing market opportunities. In 1987, he launched the "Twilight in Sriwedari" as a new makeup trend, an idea inspired by the natural and cultural richness of Indonesia. And products in the market exploded. The make-up much recommend this product to his clients. Since then, Martha Tilaar always mempersuntingkan place names and cultural elements of the area, which is then combined with local fashion trends, to every product Sariayu Martha Tilaar.

Call it the product he put out in 1989 called the Sumatra-style, Puri Prameswari (1990) take from ethnic Cirebon and Bali, Senandung Nyiur (1991) from the coast of Indonesia, Asmat History (1992) from Irian Jaya / Papua, Toraja Rama-Rama ( 1993). And culminates in Minang Pusako color trend of Minangkabau. Sariayu managed to appear as a trendsetter makeup Indonesian women. Martha Tilaar business travel is not always smooth. He had experienced ups and downs or highs and lows of business. Although the company has a large and advanced, people still look at her eye. Understandably, herbal cosmetic products Sariayu Martha Tilaar is identical at all the local products. People like him so alone without Martha Tilaar know that the product is already global, quality, and prestigious.

In fact, Martha Tilaar Sariayu has become a global icon of local products. For example, Martha Tilaar Sariayu have Biokos classy cosmetics, Belia, Caring Colours, Professional Artist Cosmetics (PAC), Aromatic, Medicinal Garden and others that are well known to foreign countries. As a businessman, was an unyielding personality is what drove him to be successful as it is now. Martha also always think positive and never stop innovating. Since a teenager, Martha was used to sell refreshments to supplement allowance. He also likes to take Bribes and Jali-jali telik White, who thrives on eyangnya land, to be turned into necklaces and bracelets. He sold the jewelry to her friends at school. Small Martha also always pay attention to the little things and details around it.

Winning the title of Honorary Doctorate (Honoris Causa) in the "Fashion and Artistry" from the World University Tuscon, Arizona, USA in 1984 is to live with God's miraculous power. Been 'convicted' barren by obstetricians and gynecology abroad, after 11 years married and no children. But that did not make it up. He continues to have children through traditional means. Incidentally grandmother Martha has a herbal expert maker. For four years he was diligent in taking jejamuan it with patience and diligence. Until one day at the age of 41 years, Martha stopped menstruating. Doctors declared Martha had entered the menopause. He was very sad, because what he hankers after is unattainable.

But, because of the power of God Almighty, coming month absence this time is because he began to conceive. Martha gave birth to her first child at the age of 42 years, and in subsequent years was born three more offspring that has now become a successful children. Martha Tilaar highly committed to build the cosmetics industry. He is a major investment in research and development (R &D;). He wants to send a pharmaceutical expert staff studying abroad, or participated in various exhibitions abroad. He has two staff pharmacists doctorate, master and bachelor number one other strata. R &D; give another result. Martha Tilaar slowly managed to reduce dependence on imported raw ingredients, alternating with the local raw materials in its products. Other results again, this is more astonishing, in July 2002, UN Secretary General Kofi Annan invited Martha Tilaar attended the Global Compact forum, in New York, USA.

As a form of keperduliannya against women, Martha Martha Tilaar founded the Foundation. He educated many women and mothers about beauty. The goal is that they understand the beauty that can take care of themselves. But most so that they have the skills of beauty, something that had a lot to help women in crisis swept the nation multidimensional including termination of employment (FLE) to female employees as well as men in many other companies. For Martha Tilaar women is a huge unifying role for the integrity of the nation. Because he did not want women backward in terms of education.

Relying on the power of research and 37 researchers at Martha Tilaar's Innovation Center (MTIC), Martha successfully produce brand cosmetics, body care, spa, and herbs known to foreign tourists. Call it Sariayu, Caring, Bella, Rudy Hadisuwarno Cosmetics, Biokos, Professional Artist Cosmetics (PAC), Aromatic, Medicinal Garden, and Dewi Sri Spa. As a corporation, Martha Tilaar Group also earned ISO 9001, ISO 14000 and GMP certification in Asia in 1996.

Martha Tilaar Biography - Entrepreneur Cosmetic SuksesPrinsip share underlying beauty business Martha Tilaar manifested in the form of empowerment, especially for women. Group's overarching effort Martha Tilaar 11 subsidiaries and employs approximately 6,000 employees, 70% of whom are women. Not least among these womenfolk who have the opportunity to learn and schools free to develop themselves. Started working in the realm of the household to experts such as researchers in the company. Martha did not hesitate to send investigators belajaretnobotany to France and medical anthropology in Leiden, Netherlands. "Scientific approach needed to develop local products," he said. One more key to business success Martha Tilaar, focus on one area, namely beauty. "I started the business out of the salon, and schools, factories, distribution of which are engaged in the field of beauty.

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